AliceTest2Hey there. You found me. Cool.

So after a lengthy career as an academic (most recently an English professor at Arizona State University), I have switched gears and built a new career around my favorite things: digital media and social technologies.

In a lot of ways, I’ve been preparing for this switch for years by building websites for the classes I taught and focusing my research on how people use digital communication tools. I turned to content strategy because it allows me to practice writing, researching, editing, curating and analyzing web content. As a professional writer instead of an academic one, I help people better understand the digital world in ways they might not otherwise have done.

“Daer” is my married name, and I changed it primarily because I wanted very much to be “Dr. Daer,” because who wouldn’t want that? It also helps that I was a literacy scholar and “DAER” is “READ” spelled backward. It is pronounced “DARE.” I was previously known as Alice Robison, and if you’re reading carefully you now know why I was so anxious to get rid of that surname.


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